Worked as Senior Content Marketing Manager at Stockwell, an automated retail startup. I managed a team of internal and external creatives to write and produce all UX, brand, and marketing work, including the website, photo and video shoots, sales tools, case studies, marketing campaigns, email flows, and internal comms.
While working with Ready State, I created items for Google's rebrand of Google Ads (formerly Google AdWords). I wrote much of the UX content including 50+ emails for all segments of the flow as well as landing page copy, partnering with the internal PM and numerous people on the Google Brand Team for execution under tight deadline.
Imbedded with design team to support CRM division and drive sales at $2.3B global cyber security company. Crafted effective multi-channel UX writing and longer form explanatory content against an agile schedule.
A few projects for Yahoo! Small Business with Ready State, including all the UX content to launch their webinar series, a paid media campaign, landing pages, speaker bios, registration forms, payment page, email receipts, and event itinerary. The first one started with International Women's Day webinar, but there were nine in total.
Senior Creative Copywriter for Udemy, a global, online education company. Focused primarily on initial build out of instructor channel writing everything from subject lines and push notifications to concepting centerpiece campaigns that sold $12M and scripting internal marketing videos. All copy was localized in up to nine languages.
Senior Copywriter/Content Manager for Munchery, a food delivery start-up in SF. Responsible for website copy for rebrand, product descriptions, internal training communications, and video scripts for internal and marketing purposes.
Served as Senior Copywriter for the three months leading up to the launch of Brandless, a CPG start-up offering great "everyday essential" products all at a single price of $3. I wrote copy for landing pages, beta testing, wire frames, and almost 300 SKUs that ranged from popular snack foods to home cleaners to bath & body products.
Wrote initial website copy, continue website maintenance, all PR & marketing materials for Drew Hash Knives.
Developed, wrote, and edited 30+ recipes for Good Eggs using their online grocery and pre-developed products, staying within per person food costs and seasonality.
Worked with Moving Brands for their vegan-food client on a rebrand. The client imploded but I was proud of my work.