Amy Machnak
  • Copywriting
  • Video
  • Creative Direction & Design
  • Editorial
  • About
  • Contact
  • Copywriting
  • Video
  • Creative Direction & Design
  • Editorial
  • About
  • Contact
Amy Machnak
Scripted, storyboarded, hired talent, acted as pre-and day-of producer, and advised editing of
​How It Works video for Munchery.com website while staying within $10K budget. 
Won a Henry Luce award for writing, producing, and editing a 1-minute inspirational ​cooking video
​with a budget of $15 and shot entirely on an iPhone5  and using software that's standard on any Mac. 
Scripted, storyboarded, and directed video for social media, boosting overall engagement.
Conceptualized "Pro Tips" for printed materials and video content for social media. Scripted each idea
that linked directly to customer facing content for individual recipes and was mentioned
​by Later as someone executing this practice well. Avocado was the first of
​many and ended up being the most popular post on Instagram for the company to date. 
Conceptualized, wrote, and performed in over 30 quick-tip videos for Sunset Magazine
​to support the brand's most popular column, Fast & Fresh.
Another "Pro Tip" that corresponded to special May menu with focus on Tacos for Cinco de Mayo. 
Wrote all elements of Healthy Kids' Meals campaign including this video for social media.